Get more from what you’re building.

You have demand, ideas for getting more customers, and a team that keeps shipping, but the business isn’t progressing in proportion to the effort or spend. We help you find what’s holding it back, make changes, and measure whether they help.

We help you figure out what to improve, make the changes, and measure whether they worked. That could mean increasing conversion or renewals, reducing unnecessary AI escalations, or fixing an operational process.

Foam captures activity at the source, across your software, AI agents, and product. Depending on what we connect, that can include user actions, agent conversations, requests between services, and database activity. We link that activity so you can follow what happened from a customer’s first action through to the outcome.

We check captured activity against the records in your source systems and agree on what each metric counts. For example, a payment link sent is not a paid booking. We look for duplicate events, incorrect statuses, and mismatched records before using the data to measure progress.

We map the steps needed to answer your business questions, then check which are captured and connected. That helps us find missing events, broken handoffs, or outcomes that happen outside the connected systems. We make those gaps explicit and work with your team to close them.

We don’t leave you with another tool to set up and figure out when you have time. We handle setup, do the initial work with you, and help your team use Foam independently.

Our work isn’t once and done. We leave your team with Foam to keep improving. Your subscription starts only after we deliver proven value, so we’re incentivized to get results, not stretch out the work.

We agree on success measures and record the baseline before making changes. Then we track results and use controlled comparisons where practical to distinguish the effect of work from other factors.

We define the outcome with you, establish a baseline, investigate, make changes, measure the effect, and keep improving.

We do. We handle onboarding and propose the necessary code changes. Your engineers review and approve them.

You can work with Foam through ChatGPT, Claude, or Cursor. We handle the initial setup and help your team learn to use it independently.

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