Unlike a consulting business.
We equip your team to build, run, and improve agents independently, with Foam as a tool.
Agents should optimize for outcomes,
not eval scores.
Foam defines business goals and baselines, operates agents toward them, and adapts monitoring to track progress and catch regressions.
Book a callBUILT FOR TEAMS AT
HOW WE’RE DIFFERENTNo evals around here.
No evals around here.
Real outcomes.
Define what the agent should achieve, not every step it should take. We start with your business goals and measure whether the work moves you toward them.
The goal comes first. Optimizing for the wrong thing won’t help your business.
The business goal is the target.
Agent-led conversion · weekly
Latest conversion15.2%
Unlike pure SaaS.
We handle setup, ship improvements, and help your team learn as we go.
Work where you already work.
Use Foam in Cursor, Claude Code, or ChatGPT. We fit into your workflow without adding another platform to manage.
For teams that want to measure what works and act on it. If vibes are enough, Foam isn’t for you.
HOW WE WORKDefine success.
Define success.
Build toward it. Keep improving.
01
Define success together.
We work with your team to understand your business needs, agree on goals, and establish baselines. Foam connects activity across your agents, software, and business so the work behind each outcome is traceable.
Agree on the starting point.
Baseline and target · sales agent
02
Build. Change. Measure.
We help implement and operate internal and customer-facing agents toward those goals. Foam traces what went right or wrong, identifies improvements, and tracks the effect of each change.
Did the change help?
Current vs. updated prompt · 1,000 conversations each
03
Keep improving as goals change.
Monitoring evolves with your business. Recurring checks catch regressions and identify opportunities to improve. Your team reviews the evidence and approves the next change.
Keep the outcome on track.
Agent-led conversion · ongoing monitoring
Latest conversion15.6%
We do the initial work.
Your team takes ownership.
You keep the tools, workflows, and skills to keep improving with Foam. Your engineer reviews code changes, and your team approves what happens next.
Frequently Asked Questions
What does Foam do?
We define optimization functions around the outcomes your business needs, then use Foam to improve and maintain your agents. We track the effect of changes, catch regressions with recurring checks, and bring improvements to your team for review.
Why aren’t evals enough?
An eval score does not establish whether a customer converted, a task was completed, or a human had to take over. Foam measures those outcomes across your actual workflows and uses them to guide improvement and maintenance.
What is an optimization function?
It defines what the agent should improve and the limits it must respect. For a sales agent, the objective might be higher agent-led conversion, with fewer unnecessary escalations and agreed limits on latency and token spend. We define the outcome, measurement window, and attribution before testing changes.
How do you measure the effect of a change?
We compare agent versions against the same business goals and baselines. Foam tracks outcomes, connects them to the work that happened, and helps your team investigate what improved or got worse before deciding what to change next.
When do verification runs happen?
Choose hourly, daily, or weekly runs. You can also trigger checks from pull requests and verify outcomes after deployment. Checks cover pipeline health, conversion, completed work, and agent performance.
What happens each week?
A recurring job refreshes dashboards and metrics with Foam, summarizes changes, and prepares decisions for review. Each action has an owner and due date. Unresolved items stay visible in the next review.
What requires human review?
Your team reviews weekly findings and approves proposed prompt, code, or rollout changes. Routine reporting and agreed checks can run automatically within the scope you approve.
How do we get started?
First, the Foam team works with your team to understand your business needs and define desired outcomes. Together, we establish baselines and the optimization function. Then we handle setup, ship improvements, and review results alongside your team.
Do we need another platform?
We work where your team already works, including Cursor, Claude Code, and ChatGPT. Foam fits into your existing workflow. We handle setup and help your team learn as we go.
How is Foam priced?
A fixed fee covers the initial partnership. Your ongoing Foam subscription begins only when we achieve the agreed business outcomes.
Book a call to discuss your needs.