Unshackle your team

Spot accounts that are struggling before they tell you. Foam ties every request, error, and payment to the customer behind it, so your team can prepare tailored follow-ups with specific next steps.

Foam Build an account health report and draft a tailored follow-up for each account that needs attention.

Account health

Sep 30 · illustrative data

Healthy

61

95.3% of 64 accounts

Need follow-up

3

4.7% of 64 accounts

Renewing within 30 days

2

2 of the 3 flagged accounts

First successful workflow

24 new accounts · Sep 1–30

Median 7.2 days among 16 completed accounts

Weekly completed workflows

3 accounts needing attention · full weeks

KestrelBirchwayOrchard

Three follow-ups ready for review

Drafts · not sent

Kestrel AnalyticsWorkflows −38% · 9.4% failed · renews Oct 14POST /embeddings returning 429

Message draftHi Kestrel team, your batch jobs are hitting rate limits. Could we review batch size and retry timing together before your Oct 14 renewal?

Birchway HealthWorkflows −22% · 6.1% failed · renews Nov 2SSO callbacks: 401 invalid_audience

Message draftHi Birchway team, SSO callbacks are returning an audience mismatch. Could your admin confirm the expected audience so we can review the saved configuration together?

Orchard LegalWorkflows −17% · 4.8% failed · renews Oct 30Webhook timeout after 10s; delivery pending

Message draftHi Orchard team, webhook deliveries are timing out. Could we review your receiving endpoint and agree which deliveries to replay once it is stable?

Ask anything

Track customer onboarding from account creation to the first successful workflow. Spot stalled setups, failed connections, and access issues, then prepare a plan to get each account moving.

Foam Build a report on customer onboarding from account creation to the first successful workflow, and prepare a recovery plan for every account stalled for more than 48 hours.

Accounts created24Sep 1–30

First workflow succeeded1666.7% of new accounts

Onboarding in progress83 stalled more than 48 hours

Median time to first success7.2 daysGoal: 5 days

Account creation to first success

24 accounts

Account created24100%

Workspace provisioned2292%

Connection validated1979%

First workflow started1771%

First success1667%

8 accounts have no successful workflow yet.

Recovery plans

3 proposals · for review

Helix LabsStalled 72h

Workspace request: 409 already_exists. Account row has no workspace ID.

Proposed: Ops + Engineering verify the existing workspace, link the correct account, then rerun the setup check.

Cedar AIStalled 60h

Connection check: 401 token_expired. 120 import records remain pending.

Proposed: ask the admin to reconnect, retry the pending imports, then verify 120 unique records completed.

Orbit CloudStalled 51h

Workflow request: 403 plan_required. Payment is settled; entitlement is still inactive.

Proposed: Ops + Engineering reconcile the entitlement against the payment, then retry the workflow once access is confirmed.

Onboarding by signup cohort

Last 8 weeks · illustrative data

Week of Sep 22 · 6 accounts

First success3 / 6 (50%)

First successConnected, no successSetup in progress

Ask anything

See usage, billing, and AI spend for every account. Foam connects what customers pay to what it costs to serve them, so finance can reconcile discrepancies and prepare billing corrections and recommendations to improve margins.

Foam Build a report reconciling this month’s usage and billing, show AI spend by account, and prepare proposed billing corrections and a plan to improve margins.

Billed this month$2.840MUsage-backed: $2.841M

Estimated AI spend$954.2KAcross 62 accounts

Reconciled59 / 623 discrepancies for review

Net proposed correction+$1,760Credits: $2,800 · add: $4,560

Billed revenue vs. cost to serve

Hover for AI spend by account

Tidewater Retail

Margin−12.7%

Billed revenue$92.4K

Total cost$104.1K

AI spend$91.6K

Infrastructure$12.5K

40% margin or betterBelow 40%

AI spend by account

Estimated from captured model usage

Tidewater Retail$91.6K

Repeated job IDs · −12.7% margin

Kestrel Analytics$83.4K

Repeated prompt prefixes · 18.8% margin

Stonefly Games$46.7K

Long prompts · 4.7% margin

Margin improvement proposal

Trial deduplication for Tidewater’s $13.7K of repeated model calls and prefix caching for Kestrel’s $8.3K of repeated input spend. Validate quality and savings before rollout.

Reconciliation review packet

Stored rates + completed jobs · draft corrections

AccountUsage and invoice evidenceProposed correction

Kestrel Analytics

1,200 retries billed twice × $2.00INV-2814 · same logical job IDs

Draft $2,400 credit

Quarry Labs

4,800 batch jobs × $0.95 missingINV-2861 · completed jobs, no line item

Draft $4,560 adjustment

Tidewater Retail

400 cancelled jobs × $1.00 billedINV-2802 · cancelled; billing rule excludes them

Draft $400 credit

Ask anything

Trace every signup back to the channel that brought it and forward to real product use, then use those findings to prepare next month’s budget and campaign plan.

Foam Compare campaigns by the customers who actually activate, and use the findings to draft next month’s campaign plan with a $60,000 budget.

Activation by channel

Jul 20–Sep 13 · first successful workflow within 14 days

Organic search

41.2%

512 / 1,243 new accounts

Docs & GitHub

57.8%

349 / 604 new accounts

Paid social

12.6%

118 / 936 new accounts

Newsletter sponsors

33.8%

89 / 263 new accounts

Events

28.4%

54 / 190 new accounts

Daily new accounts by channel

3,236 new accounts · 1,122 activated

Wed, Sep 2 · 119 new accounts

Organic search24

Docs & GitHub14

Paid social21

Newsletter sponsors3

Events57

Organic searchDocs & GitHubPaid socialNewsletter sponsorsEvents

Next month’s campaign plan

Proposed $60K budget · supplied in the prompt

Organic content$24K 40%

Docs & templates$18K 30%

Paid social$6K 10%

Newsletters$7.2K 12%

Events$4.8K 8%

Campaign brief · draft

Lead with workflow guides and onboarding templates: organic search and Docs & GitHub activate 41–58% of new accounts.

Prepare for October

Prepare two guides, three templates, and two niche newsletter tests. Limit paid social to a small test: just 12.6% of its new accounts activate.

Measure

First successful workflow within 14 days. Review each campaign once its cohort has a full 14-day window.

Ask anything

See which launches teams keep using and what gets in their way. Foam links feature usage, errors, and customer feedback to the same accounts, so product can decide what to fix next and what to build.

Foam Build a dashboard for last month’s scheduled runs and agent builder launches. Chart weekly retention, summarize customer feedback, and include a scorecard of adoption, repeat use, and errors.

Teams that tried a launch

1,146

+18% vs. last launch

Still using after 2 weeks

61.4%

+5.2 pp vs. last launch

Error rate in new features

2.9%

+1.1 pp vs. rest of app

Open feedback threads

87

−12 vs. last week

Teams still active, by week

Since first use

Week 4

Used a new feature75%

Didn't59%

Gap16 pts

Used a new featureDidn't

What teams are saying

From support tickets, in-app notes, and call summaries

Wants run history and logs64

Request

Agent tool calls time out49

Bug

Templates saved setup time41

Praise

Unclear who can edit an agent33

Usability

Schedules skip on holidays21

Bug

Launch scorecard

Shipped Aug 18 – Sep 27

Feature

Teams tried

Kept using, wk 2

Error rate

Most asked for

Scheduled runs

684

68%

1.4%

Run history and logs

Agent builder

512

57%

4.8%

Longer tool-call timeouts

Shared prompts

391

49%

0.6%

Folder-level permissions

Slack alerts

277

72%

0.9%

Filter alerts by channel

Ask anything

Unshackle your team.

Do the work that used to wait on engineering.

Account health

First successful workflow

Weekly completed workflows

Three follow-ups ready for review

Account creation to first success

Recovery plans

Onboarding by signup cohort

Billed revenue vs. cost to serve

AI spend by account

Reconciliation review packet

Activation by channel

Daily new accounts by channel

Next month’s campaign plan

Teams still active, by week

What teams are saying

Launch scorecard

Frequently Asked Questions

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