01
Define success together
We agree on what to improve and establish a baseline, from completed purchases to resolved issues and faster invoice processing.
Agree on the starting point.
Baseline and target · sales agent
We help your team achieve outcomes.
Foam defines outcomes with your team, measures progress from a baseline, and does the work to reach them. We equip your team to keep improving.
Book a callBUILT FOR TEAMS AT
HOW WE WORK
Define, improve, and keep results on track.
Illustrative data
02
We get to work
We handle setup and work alongside your team to deliver the agreed outcomes. As we go, we equip your team to keep improving with Foam after the handoff.
Did the change help?
Current vs. updated prompt · 1,000 conversations each
03
Keep improving with Foam
After the handoff, Foam keeps monitoring results and helping your team act on improvements, right from ChatGPT, Claude, or Cursor.
No new platform to learn. We handle setup.
Keep the outcome on track.
Agent-led conversion · ongoing monitoring
Latest conversion15.6%
WHERE FOAM HELPS
Connected activity reviewedConnected activity reviewedConnected activity reviewed
See what your team can achieve.
Help agents complete more work.
Improve customer-facing and internal agents, with fewer errors and unnecessary escalations.
ChatGPTWith Foam
Are our agents completing more work without human help?
Connected activity reviewedAgent outcomes
Illustrative dataBaselineCurrentTarget
Completed purchases
10%12%15%
Unnecessary escalations
20%15%10%
Internal tasks completed
64%78%85%
Next improvement to test
Test clearer handoff rules and verify that fewer escalations do not reduce resolution quality.
Example conversation and data.
Turn more usage into results.
Find where users get stuck and test changes that improve activation, conversion, and retention.
ChatGPTWith Foam
Where are users dropping off, and are our changes helping?
Connected activity reviewedProduct outcomes
Illustrative dataBaselineCurrentTarget
Activation
32%41%45%
Checkout conversion
18%24%28%
Week 4 retention
42%49%55%
Next improvement to test
Test a shorter onboarding flow and track whether more users reach their first successful action.
Example conversation and data.
Serve more customers with your team.
Reduce manual work, resolve bottlenecks, and keep delivery on track.
ChatGPTWith Foam
Are we processing invoices faster with less manual review?
Connected activity reviewedOperations outcomes
Illustrative dataBaselineCurrentTarget
Processing time
18 min11 min8 min
Manual review
38%24%15%
Invoices per person / day
243640
Next improvement to test
Automate routine invoice checks and monitor errors before expanding the workflow.
Example conversation and data.
Frequently Asked Questions
How are we different?
Unlike pure SaaS, we handle setup and do the work with your team. Unlike consulting, we leave you with Foam to keep monitoring and improving results through ChatGPT, Claude, or Cursor. No new platform to learn.
What does onboarding involve?
We handle onboarding and setup, including proposing and testing the necessary code changes. Your engineers just review and merge them. We help your team connect Foam to the tools they already use.
How do you measure improvement?
We define the outcome, baseline, and measurement window together. Then we test changes and compare results, including any effect on quality, latency, and cost.
What do we keep after the initial work?
Your team keeps the dashboards, monitoring, and workflows we set up, with ongoing access through your Foam subscription. We help your team learn to use them as we go.
What does Foam capture?
Foam captures and connects activity across your software and agents, including user interactions, database activity, model calls, tool calls, and network traffic. Custom redaction rules protect sensitive information as it is captured.
Can we use our existing AI tools?
Yes. Your team can use Foam through ChatGPT, Claude, Cursor, or Codex to ask questions, check results, and work on improvements. No new platform to learn.
What access do our agents get?
Redacted, read-only access to captured activity through Foam, without production credentials.
Why not connect each tool separately?
Separate connectors leave your agent to piece together what happened across systems. Foam captures and connects the activity from the start, making it searchable through one plugin.
How is Foam priced?
A fixed fee covers the initial partnership. Your ongoing Foam subscription begins only when we achieve the agreed business outcomes.
Book a call to discuss your needs.